We once had MTN as the title sponsor of Enugwu-Ukwu Igu-Aro and the other associated festivals. That relationship stopped and no other brand has bothered to throw their muscle behind the rich cultural fest. Globacom sponsors the Onitsha Ofala Festival… However, other brands are yet to step in as co-sponsors to help blow the festival […]
The post Are brands short-changing the South-East?, By Uche Nworah appeared first on Premium Times Nigeria.
