Data Story: From Efe to Imisi, how survivor stories, ‘pity card’ have become BBNaija’s winning formula

From Laycon’s 60 per cent sweep in 2020 to Imisi’s 42.8 per cent in 2025, contestants with compelling personal stories continue to outshine their flashier peers.

The post Data Story: From Efe to Imisi, how survivor stories, ‘pity card’ have become BBNaija’s winning formula appeared first on Premium Times Nigeria.