Nigeria’s moment to shine: Strategic PR opportunities for Africa’s giant, By Ehi Braimah

Indeed, Nigeria has a lot of “goodies” in the basket to offer the world as we mark 65 years of nationhood. The overarching branding strategy must focus on leveraging the nation’s diverse cultural nuances and economic strengths, while adapting to digital transformation and consumer preferences like sustainability and personalisation. In a previous article I wrote […]

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