By Abiola O. Aloba
Lagos, Nigeria, November 2025
OPay, Africa’s leading financial innovation powerhouse, is placing Nigeria on the global luxury map once again as it champions and sponsors one of the most important fragrance celebrations of the decade, the Electimuss London 10th Anniversary Tour, in partnership with Seinde Signature, Nigeria’s premier curator of niche fragrances.
Mr Oluwaseun Avivva- Opay marketing manager
Mr Seinde Olusola CEO Seinde signature limited
Ms Oreoluwa Olusola – GM Seinde signature
Mr Oladapo Lawal Solarin- Opay Director
By powering this landmark multi-city celebration, OPay is not just supporting an event; it is enabling a cultural moment, reinforcing its role as a visionary brand that seamlessly connects lifestyle, technology, global sophistication, and the aspirations of modern Africans.
OPay: Driving Innovation at the Heart of Luxury Culture
This sponsorship marks a defining moment for OPay, a brand known for transforming financial accessibility across Nigeria and Africa.
But beyond technology, OPay is now emerging as a strategic catalyst in luxury, culture, and creative economy experiences.
Through this partnership, OPay affirms:
Its commitment to elevating Nigeria on the global lifestyle stage
Its belief in the power of creativity and experiential culture
Its readiness to support premium events that inspire aspirational communities
Its identity as a brand for forward-thinkers, tastemakers, and the modern elite
This alignment with Electimuss London and Seinde Signature positions OPay as the bridge between global luxury and African ambition.
A Historic Three-City Tour Powered by OPay
With OPay’s sponsorship, Electimuss London and Seinde Signature will deliver Nigeria’s most ambitious fragrance celebration yet, a signature experience across Lagos, Port Harcourt, and Abuja.
Lagos: December 1, 2025
At SORA, Trinity Towers, the celebration will open with a glamorous cocktail soirée attended by celebrities, influencers, global fragrance experts, and VIPs.
OPay’s presence underscores a message: global luxury belongs in Nigeria, and Nigeria deserves world-class experiences powered by world-class brands.
Port Harcourt, December 2, 2025
The tour extends to Rivers State, connecting OPay with fragrance lovers and high-value customers in the South-South region, a strategic market for lifestyle-driven financial innovation.
Abuja Grand Finale, December 3 & 4, 2025
The tour culminates with the unveiling of the Seinde Signature Perfume Bar at Jabi Lake Mall, Nigeria’s first-ever perfume bar, a 145 sqm sanctuary of opulence and the most ambitious niche fragrance retail space in the nation.
OPay’s support is instrumental in bringing this vision to life, and it positions the brand at the center of a groundbreaking cultural shift in Nigeria’s luxury sector.
Why OPay’s Sponsorship Matters
Electimuss London’s decision to trust a Nigerian partner for its 10th anniversary is monumental.
But OPay’s sponsorship adds depth and meaning to this milestone:
It shows global brands that Nigeria has strong corporate partners capable of delivering world-class experiences.
It demonstrates OPay’s understanding of modern consumer culture, where finance, lifestyle, and personal identity intersect.
It reinforces OPay’s brand story as a leader driving not just transactions, but transformation.
This partnership positions OPay as the most future-forward brand in Nigeria’s financial ecosystem, capable of backing premium, high-impact events that resonate across audiences and industries.
Electimuss London & Seinde Signature: Global Luxury Meets Nigerian Excellence
Electimuss London, celebrated for fragrances inspired by ancient Rome’s grandeur and crafted like objects of imperial art, brings a decade of global prestige to Nigeria.
Seinde Signature, in only four years, has rewritten the story of niche perfumery in Nigeria with luxury stores across Lagos, Port Harcourt, and Abuja, and collaborations with eminent houses like Clive Christian, Panadora Sweden, and Christian Provenzano.
Together with OPay, these brands are delivering a cultural experience that blends artistry, innovation, and aspiration at an unprecedented scale.
Unforgettable Moments, Powered by OPay
Across all three cities, guests will enjoy:
Exquisite cocktails
Exclusive anniversary gifts from Electimuss London
Immersive perfume discovery moments
A celebration of art, luxury, and community
Every experience is elevated by OPay’s presence — a reminder that the brand stands where innovation meets lifestyle, and where ambition meets excellence.
A New Era for Luxury & Lifestyle in Nigeria
The Electimuss × Seinde Signature × OPay partnership is more than an event.
It is a declaration of possibility.
It signals a Nigeria where global brands collaborate boldly.
A Nigeria where luxury experiences are not imported, they’re in fact created.
A Nigeria where visionary companies like OPay lead the charge in shaping culture and empowering aspiration.
As Electimuss celebrates ten years of mastery, OPay stands as the driving force helping create a future where Nigeria’s creative and luxury industries shine even brighter on the world stage.
By Abiola O. Aloba
